Avella Specialty Pharmacy is widely recognized for its national specialty pharmacy services and high-touch customer service. Since starting as a single location in 1996, Avella has grown to include regional and retail hub locations across the country, as well as two central home delivery facilities. Avella fills 55,000 complex and expensive prescriptions a month, serving approximately 85,000 patients a year. To provide the best customer service possible, Avella works with health care providers to eliminate the administrative and clinical burdens of these complex prescriptions.
Avella’s small, agile marketing team supports assets in all 50 states across a variety of verticals and specialties, but their existing processes were not leveraging digital assets for sales representatives in a personal, efficient and engaging way. The lack of an interactive, sales-friendly platform limited the team’s speed to market with new content, creating a delay in getting material to market and escalating print costs. Avella needed a way to streamline their content distribution process while making their material more interactive and engaging, to integrate field activities with their HubSpot and Salesforce systems, and to track and report KPI’s to better understand which content was being leveraged by field-based sales teams. Finally, Avella needed a way to ensure regulatory control of material to safeguard against outdated material being viewed by customers.