Digital Sales Enablement Blog

4 Must-Have Mobile Sales App Features That Help You Reach Business Goals

Nearly every enterprise has mobile devices, BYOD policies and widespread adoption of tablets. Mobile sales apps are becoming a necessity for organizations across the globe, and the marketplace is catching on to this trend.

Kevin Spain (@kevinspain) of Emergence Capital reports on TechCrunch that mobile enterprise applications will likely become a $100 billion opportunity.

If you haven’t already done so, you may be considering going mobile. After all, 2015 is the year to make it happen. But, being in middle of a crowded marketplace, how do you choose a platform for your business? Listed below are four features your mobiles sales app must have to get the maximum benefits from this technology.

Ability to work offline
What’s the point in going mobile if you can’t access critical content while you’re on-the-go? Regardless of internet connection, you should be able to use your device to make a pitch anytime, anywhere. Otherwise, you might as well be chained to your desk by an ethernet cord. Not all mobile sales apps have this capability, so you could get stuck looking unprepared if you’re giving a presentation in a spot with weak or no internet connection. Fortunately some apps, like App Data Room, allow you to access content no matter where you are.

Customization capabilities
A large part of sales success is differentiation. What can you offer that others cannot? For this reason, the ability to customize is important when selecting an enterprise mobile sales app. Customizations allow you to stand out from the crowd and create a platform specific to your brand and the products or services you offer. At App Data Room, we can even integrate your customized application with CRM, Marketing Automation, build unique company-specific features and create an easy-to-deploy app in a fraction of the time associated with app development.

Centralized control
“Centralized control” means that a certain group of people controls the content that is uploaded and available in the app at any given time. Ensuring that sales teams have the appropriate materials for each client. If urgent changes need to be made to a presentation, this group of content administrators can make the updates and roll it out to the entire team in real-time.

Centralized control also ensures that your branding remains consistent from presentation to presentation. If the marketing department governs the content, you can rest assured that each presentation is accurate, compliant and reflects your brand.

Support for multiple platforms
Whether you use iOS, Windows or Android, a mobile sales app shouldn’t discriminate. Employ a platform that supports all devices so that your salespeople can connect despite technological preferences. This holds especially true if you have implemented a BYOD policy within your organization.

These four indispensable features are a strong starting point to ensure the success of your mobile sales app. Let’s talk more about how App Data Room’s powerful, easy-to-use platform can help you reach business goals. Start your free trial today or comment below!

Request Demo

Leave a Reply